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Complete Shopify Solutions

Full-stack services for Sport, Fashion & Outdoors brands. From development and design to operations, logistics, POS, and stock control.

AP Race competitive swimming brand logo led by Olympic champion Adam Peaty

Our Capabilities

End-to-end execution across the entire e-commerce ecosystem.

Development & Design

Expert Shopify development and design tailored to Sport, Fashion, and Outdoors brands

Shopify theme development & customization
Headless commerce with Hydrogen
Bespoke mobile apps for iOS & Android
Platform migrations to Shopify
Shopify Plus multi-store support
01

Operations & Integration

Complete backend systems to run your store efficiently

Stock control system integration
Shopify POS & tills integration
Shipping provider integrations
Returns portal setup (PostCo & others)
International shipping, tax & duties
02

Optimization & Growth

Strategic improvements and expert guidance to scale your business

Free Shopify audit (front & back end)
Performance & conversion optimization
Shopify Plus guidance & consultation
Technical SEO & site speed
Shopify Partner accredited expertise
03

Marketing & Launches

Partner up with our team at Proper Mag and showcase your brand in the best light for your target market.

Fashion, Sport and Outdoor specialists
Creative Direction & Shoot organisation
Still and Video shoots
Brand Activations
04

Multi-Brand Retail Shopify Specialists

We help retailers running multiple Shopify stores across brands, storefronts, and markets structure their systems so operations stay efficient as they scale.

Multi-store Shopify architecture
Shared inventory systems
Logistics and fulfilment integrations
Built for scaling brands
05
Discuss Your Project

Free consultation • 48-hour response

Our
Process

A proven methodology tailored for Sport, Fashion & Outdoors brands.

01

Discovery

We analyze your current setup, business goals, and operational needs to understand what will drive growth.

02

Strategy

We develop a comprehensive roadmap covering development, integrations, and operational improvements.

03

Build & Integrate

We build your Shopify store and integrate all operational systems — POS, stock control, logistics, and returns.

04

Launch & Optimize

We ensure a smooth launch and provide ongoing optimization to maximize performance and efficiency.

Why Proper
Digital?

01

Full-Stack Expertise

We handle everything — from Shopify development to POS integration, logistics, stock control, and returns. One partner for your entire operation.

02

Sport, Fashion & Outdoors Specialists

We understand the unique needs of these verticals and build solutions tailored to your industry.

03

Results-Driven Approach

We focus on measurable outcomes that drive business growth and operational efficiency over vanity metrics.

04

Shopify Partner Accredited

Official Shopify expertise with proven experience in Shopify Plus, complex migrations, and bespoke integrations.

Ready to Get Started?

Every exceptional project begins with a conversation. Let's discuss your vision.

Let's talk

START YOUR PROJECT.

Let's discuss how we can create a digital experience that reflects the luxury and sophistication of your brand.

01

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Location

2nd Floor, Swan Bldg, 20 Swan St
Manchester, M4 5JW
United Kingdom