Building Better E-commerce

At Proper Digital, we specialise in partnering with fashion, sport, outdoor and luxury brands, bringing true industry insight to every project. Unlike typical agencies, we're retailers ourselves, which means we understand the operational, commercial and customer-experience challenges that clothing brands face every day — not just the design and code that powers an online store. This unique perspective allows us to create smart, practical and inventive solutions that solve real retail problems, both on the front end and behind the scenes.

We are full-stack Shopify developers offering complete design, UX and content support, backed by hands-on experience with the platforms and systems that keep modern retail moving. From international expansion, logistics integrations and returns portals, to stock management, overseas markets, automation and optimisation, we build ecommerce ecosystems that work beautifully and scale confidently. Whether you're launching, growing or re-platforming, we build for long-term performance — not just launch day.

Our goal is to help brands improve, evolve and grow, starting with a full audit and clear, honest guidance on what can be enhanced. You'll always deal with real people who care about your brand, value relationships and communicate clearly — no ticket systems, no hand-offs, no mystery developers. We become part of your team, helping you shape an online experience that delivers for both your customers and your business.