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Where Fashion Retail Experience meets Shopify Innovation

Built by retailers, for retailers.

Cole Buxton luxury sportswear wordmark logo in white
70+ launches
Shopify builds and migrations
Manchester based
Serving UK ecommerce teams
Retail operators
Built by people who sell online
Sport, fashion, outdoors
Focused sector experience

We combine retail expertise with technical excellence to build Shopify stores that perform.

We sell online.

We solve real-world challenges every day.

We build smarter, more creative solutions.

We embed all these solutions and knowledge into the systems we build for you.

Our Services

  • Design
  • Development
  • Setup
  • Integrations
  • Optimisation
  • Stock Control
  • Shipping & Logistics
  • Shopify Tiers
  • App Development
  • Future Growth

Shopify mobile apps

Your brand.
In their pocket.

Bespoke iOS and Android apps for Shopify brands, built for conversion, retention, and day-to-day merchandising control.

Parasol Shopify mobile app home screen featuring a seasonal campaign banner and featured products.

Predictive search

Collection suggestions and live results speed up discovery.

Fast checkout

Native-feeling Shopify checkout reduces friction to purchase.

Push campaigns

Launches, restocks, and exclusives land straight on the lock screen.

Account tools

Order history, delivery tracking, returns, and saved details in one place.

The solutions we have devised along our many projects, have benefited some of the best in the business.

Daniel Simmons - Returns Portal project
Returns Portal

Daniel Simmons

Ronning - Operations & Integration project
Operations & Integration

Ronning

Trusted by Leading Brands

A Proper industry source.

Proper Digital is part of a multi-platform media group specialising in fashion, outdoor and sport. Proper was born out of a genuine passion for popular culture. From a fanzine, came a magazine. Social media replaced forums and suddenly we'd built an audience that was highly receptive to our work.

In addition to the mag, the Proper offering now also includes our creative and modelling agencies and our own clothing brands. As part of the Proper Group, we can help create the content you need to turn visits into sales.

Connected systems.
Supporting your growth.

At Proper Digital, we build more than beautiful Shopify stores , we create seamless ecommerce systems that power your brand's growth.

With experience across fashion, sport, and outdoor sectors, we integrate everything from stock control and logistics to returns portals, international shipping, and custom checkout solutions, ensuring your store runs smoothly and scales with your ambitions.

Shopify integration partners & best-in-class technology solutions

We integrate with industry-leading platforms including Klaviyo, Gorgias, ShipStation, and specialist tools to deliver seamless, scalable solutions for Shopify Plus merchants.

Our Technology Partners:

  • stok.ly: Real-time inventory management and warehouse automation
  • PostCo: Returns portal and reverse logistics management
  • Klaviyo: Email and SMS marketing automation
  • ShipStation: Multi-carrier shipping and fulfillment
  • Trustpilot: Customer reviews and ratings platform
  • Gorgias: Customer support and helpdesk platform

Trust the experts.Trust in experience.

Let's talk

START YOUR PROJECT.

Let's discuss how we can create a digital experience that reflects the luxury and sophistication of your brand.

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Location

2nd Floor, Swan Bldg, 20 Swan St
Manchester, M4 5JW
United Kingdom